informationoutcomes.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.ooda.com/concepts/

Character length : 22

Title

OODA Emerging Concepts

Description

A list of interesting and emerging concepts that we’ve documented over the past two decades for further analysis and consideration.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: article
title: Emerging Concepts
url: https://www.ooda.com/concepts/
description: Visit the post for more.
site_name: OODA - Enabling Intelligent Action
image: https://s0.wp.com/i/blank.jpg
locale: en_US

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

https://www.ooda.com/advisors_experts ("Advisors & Experts")
http://www.ooda.com/advisors_experts ("international experts")

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://ooda.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

OODA Emerging Concepts

Character length : 22

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 37%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
0	2	0	1	0	0

Heading structure in the source code

<H2> “Interesting things happen along borders – transitions – not in the middle where everything is the same.” – Neal Stephenson
<H2> EMERGING CONCEPTS
<H4> The following is a list of interesting and emerging concepts that we’ve conceived, popularized, or documented over the past two decades for further analysis and consideration. In many instances, the domain name representing the concept has been registered and pointed to this page. If you’d like to brainstorm in greater detail about the opportunities or risks associated with these concepts, please contact us.

Word cloud

data17
ooda17
technology15
cyber14
intelligence13
first13
information12
concept11
security11
red9
loop8
future8
conflict8
domain8
operations7
change7
attack7
time6
term6
paper6
cyberspace6
analysis6
how6
company6
concepts6
machine6
learning6
virtual6
war6
response5
years5
world5
using5
like5
groups5
emerging5
services5
used5
international5
outcomes5
provide4
reality4
living4
coined4
toaster4
matt4
big4
cell4
predictive4
counter4
support4
adversary4
ability4
asymmetry4
team4
early4
hacker4
advantage4
less4
neal4

Keyword matrix

word	title	descriptions	heading
data
ooda
technology
cyber
intelligence
first

Two Word cloud

ooda loop4
over time3
red teaming3
machine learning3
emergent technology2
security services2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 2 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

http://www.ooda.com/.. /Emerging-Concepts-uai-516x123.jpg

Readability

Flesch–Kincaid Grade Level

10.70

Flesch Reading Ease

41.90

Coleman Liau Index

12.00

Automated Readability Index (ARI)

9.60

Dale–Chall Readability

7.20

SMOG Index

12.00

Spache Readibility

5.00

Number of letters

15717

Number of words

3039

Number of sentences

227

Average words per sentences

Number of syllables

5437

Syllables in words

5408

Average syllables in words

1.79

Number of words in first three syllables

702

Percentage of word / syllables

23.10

Words not in Dale-Chall easy-word list

1262

Words not in Spache easy-word list

819

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.68 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.ooda.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://www.ooda.com/.. /jquery-migrate.min.js?ver=1.4.1
http://www.ooda.com/.. /jquery.themepunch.tools.min.js?ver=5.2.6...
http://www.ooda.com/.. /jquery.themepunch.revolution.min.js?ver=...
http://www.ooda.com/.. /mediaelement-and-player.min.js?ver=4.2.6...
http://www.ooda.com/.. /mediaelement-migrate.min.js?ver=5.0.3
http://www.ooda.com/.. /ai-uncode.min.js
http://www.ooda.com/.. /init.js?ver=731236170

List of render blocking css files

http://www.ooda.com/.. /style.min.css?ver=5.0.3
http://www.ooda.com/.. /styles.css?ver=5.1.1
http://www.ooda.com/.. /settings.css?ver=5.2.6
http://www.ooda.com/.. /style.css?ver=731236170
http://www.ooda.com/.. /uncode-icons.css?ver=731236170
http://www.ooda.com/.. /style-custom.css?ver=731236170
http://fonts.googleapis.com/css?family=Poppins%3A300%2Cregular%2C500...
http://www.ooda.com/.. /jetpack.css?ver=6.8.1

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.ooda.com/wp-content/plugins/LayerSlider/static/js/greensock.js?ver=1.11.8
http://www.ooda.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://www.ooda.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://www.ooda.com/wp-content/plugins/LayerSlider/static/js/layerslider.kreaturamedia.jquery.js?ver=5.6.2
http://www.ooda.com/wp-content/plugins/LayerSlider/static/js/layerslider.transitions.js?ver=5.6.2
http://www.ooda.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.2.6
http://www.ooda.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.2.6
http://www.ooda.com/wp-content/themes/uncode/library/js/min/ai-uncode.min.js
http://www.ooda.com/wp-content/themes/uncode/library/js/init.js?ver=1801441104
http://www.ooda.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
http://www.ooda.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
http://www.ooda.com/wp-content/plugins/jetpack/modules/wpgroho.js?ver=4.7.4
http://www.ooda.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?ver=2.22.0
http://www.ooda.com/wp-includes/js/mediaelement/wp-mediaelement.min.js?ver=4.7.4
http://www.ooda.com/wp-content/themes/uncode/library/js/plugins.js?ver=1801441104
http://www.ooda.com/wp-content/themes/uncode/library/js/app.js?ver=1801441104
http://www.ooda.com/wp-content/plugins/jetpack/_inc/facebook-embed.js
http://www.ooda.com/wp-content/plugins/jetpack/_inc/twitter-timeline.js?ver=4.0.0
http://www.ooda.com/wp-includes/js/wp-embed.min.js?ver=4.7.4

File size of all javascript files combined

1.42MB

Javascript minifying

You can save 255.6KB (35% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://www.ooda.com/wp-content/plugins/LayerSlider/static/css/layerslider.css?ver=5.6.2
http://www.ooda.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
http://www.ooda.com/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.2.6
http://www.ooda.com/wp-content/themes/uncode/library/css/style.css?ver=1801441104
http://www.ooda.com/wp-content/themes/uncode/library/css/uncode-icons.css?ver=1801441104
http://www.ooda.com/wp-content/themes/uncode/library/css/style-custom.css?ver=1801441104
http://www.ooda.com/wp-content/plugins/jetpack/css/jetpack.css?ver=4.6

File size of all css files combined

706.53KB

CSS minifying

You can save 64.4KB (15% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.ooda.com/.. /style.css?ver=731236170 you can save 48.5KB (15% compression rate)
By minifying http://www.ooda.com/.. /uncode-icons.css?ver=731236170 you can save 8.1KB (14% compression rate)
By minifying http://www.ooda.com/.. /settings.css?ver=5.2.6 you can save 7.7KB (22% compression rate)
By minifying http://www.ooda.com/.. /styles.css?ver=5.1.1 you can save 204B (13% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

131.37KB

Gzip compression

Error! By using Gzip you can save 390.8KB (74% compression) on your site.

By compressing http://www.ooda.com/.. /plugins.js?ver=731236170 you can save 390.8KB (74% compression rate)
By compressing http://www.ooda.com/.. /style.css?ver=731236170 you can save 283.9KB (85% compression rate)
By compressing http://www.ooda.com/.. /style-custom.css?ver=731236170 you can save 145.1KB (90% compression rate)
By compressing http://www.ooda.com/.. /mediaelement-and-player.min.js?ver=4.2.6... you can save 115.7KB (75% compression rate)
By compressing http://www.ooda.com/.. /app.js?ver=731236170 you can save 85.2KB (75% compression rate)
By compressing http://www.ooda.com/.. /init.js?ver=731236170 you can save 74.1KB (75% compression rate)
By compressing http://www.ooda.com/.. /jquery.themepunch.tools.min.js?ver=5.2.6... you can save 68.6KB (65% compression rate)
By compressing http://www.ooda.com/wp-includes/js/jquery/jquery.js?ver=1.12.4 you can save 61.9KB (65% compression rate)
By compressing http://www.ooda.com/concepts you can save 61.3KB (63% compression rate)
By compressing http://www.ooda.com/.. /jetpack.css?ver=6.8.1 you can save 55.6KB (82% compression rate)
By compressing http://www.ooda.com/.. /uncode-icons.css?ver=731236170 you can save 49.9KB (82% compression rate)
By compressing http://www.ooda.com/.. /jquery.themepunch.revolution.min.js?ver=... you can save 40KB (72% compression rate)
By compressing http://www.ooda.com/.. /settings.css?ver=5.2.6 you can save 28.1KB (78% compression rate)
By compressing http://www.ooda.com/.. /style.min.css?ver=5.0.3 you can save 20.9KB (83% compression rate)
By compressing http://www.ooda.com/.. /scripts.js?ver=5.1.1 you can save 10.2KB (72% compression rate)
By compressing http://www.ooda.com/wp-includes/js/wp-emoji-release.min.js?ver=5.0.3 you can save 7.5KB (63% compression rate)
By compressing http://www.ooda.com/.. /jquery-migrate.min.js?ver=1.4.1 you can save 5.9KB (60% compression rate)
By compressing http://www.ooda.com/.. /styles.css?ver=5.1.1 you can save 1KB (61% compression rate)
By compressing http://www.ooda.com/.. /ai-uncode.min.js you can save 946B (49% compression rate)
By compressing http://www.ooda.com/wp-includes/js/wp-embed.min.js?ver=5.0.3 you can save 650B (47% compression rate)
By compressing http://www.ooda.com/.. /mediaelement-migrate.min.js?ver=5.0.3 you can save 642B (53% compression rate)
By compressing http://www.ooda.com/.. /wpgroho.js?ver=5.0.3 you can save 526B (51% compression rate)
By compressing http://www.ooda.com/.. /wp-mediaelement.min.js?ver=5.0.3 you can save 433B (48% compression rate)
By compressing http://www.ooda.com/.. /facebook-embed.min.js you can save 214B (35% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.ooda.com/.. /facebook-embed.min.js	Expiry time is not specified
http://www.ooda.com/.. /ai-uncode.min.js	Expiry time is not specified
http://www.ooda.com/.. /Emerging-Concepts-uai-516x123.jpg	Expiry time is not specified
http://www.ooda.com/wp-content/uploads/2012/06/Emerging-Concepts.jpg	Expiry time is not specified
http://www.ooda.com/.. /OODA-Medium-Gray-Logo.png	Expiry time is not specified
http://connect.facebook.net/en_US/sdk.js?_=1548689368072	20 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

141.58KB

Image optimisation

You can save 8.1KB (21% compression) by optimising the images below:

By lossless compressing the http://www.ooda.com/.. /Emerging-Concepts-uai-516x123.jpg you can save 5.1KB (21%) data.
By lossless compressing the http://www.ooda.com/.. /OODA-Medium-Gray-Logo.png you can save 3KB (21%) data.

Links

We found a total of 39 different links.
Internal links: 21
External links: 18

External links:

Link text (anchor)	Link strength
http://www.facebook.com/ooda
https://twitter.com/ooda
https://www.linkedin.com/company/ooda-llc
http://tumblr.ooda.com
10 Red Team Lessons Learned over 20 Years
Bob Gourley
Buy the book
(cyberconflict.org)
We all live in the future now
notes
FusionX
blog post
Vinge’s popular essay
Buy the book
Matt Devost
OODA Loop
OODA Daily Intel Report
OODA Announcements

Internal links:

Link text (anchor)	Link strength
https://www.ooda.com
SERVICES
TECHNOLOGY
STRATEGY
INTELLIGENCE
OPPORTUNITY
SECURITY
HERITAGE
About OODA
Advisors & Experts
Contact US
EVENTS/MEDIA
Conferences
Media
Training
Contact
Search
international experts
Cool Quotes
Cool Concepts
http://www.ooda.com/#

Website security

104.236.222.84

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

Sites on same ip

techgrid.com

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of informationoutcomes.com